The World Standard, or “Wasuta” for short, was formed in March 2015 with the mission of introducing “kawaii” Japanese idol culture worldwide via social media and live showcases. Like many idol groups, Wasuta perform cheerful, high-energy songs that are tinged with influences from a wide range of genres, jumping easily from pure bubblegum pop to pop-rock or quirky, video game-inspired tunes. As cat ears are a staple of their stagewear, fittingly, their lyrics often feature a feline flair.
In addition to their overseas touring and strong social media presence, Wasuta also work hard to forge stronger ties with overseas fans by studying languages. Nanase, Ririka and Ruka are all tackling English, Hazuki is learning Spanish and Miri is working on mastering Chinese. Global audiences may know Wasuta from their theme songs for the anime series “Kiratto Pri☆chan” and “Idol Time PriPara”, or the remix of Spanish duo Adexe & Nau’s single Yo Quiero Vivir they were featured on.
Interview
Hours before their first performance in Brazil, idol group The World Standard, or WASUTA, met with the press to talk about anime, the Brazilian fans and their experience spreading "kawaii" culture to the world.
