SKY-HI Establishes New Management Company/Label BMSG and Signs Novel Core

Today, during his "Family Homesession" (a free live streaming concert held at his parents' home where his mother and father joined him in-person for part of the broadcast), rapper SKY-HI announced that he has founded a new management company called BMSG. The company will also be collaborating with avex on a label called B-ME.

The label's first release will be 19 year-old rapper Novel Core's major debut single SOBER ROCK, which is scheduled to come out sometime in October. The exact release date will be revealed in the near future.

In a message on the company's new official website, SKY-HI, its CEO, explained that the company's name is short for "Be MySelf Group". He stated that he would like to use this company to help create a space where artists can focus on creating works that emphasize quality, creativity and artistry and that can be competitive with American music and K-pop. He expressed concern about the current format for entertainers where "customer service" aspects can end up taking precedence over the music, stating that he would like to try to create a different model for the relationship between fans, management and artists. He stated that he would like to use the experience he has gained during his 15 years in the industry to help younger artists find a path to make a living off their creative work, and to create a community that will continue to offer mental support after they become more popular to help prevent talent from burning out prematurely.

In addition, the company is already looking to audition members for a male dance-vocal group that will debut in 2021. Applicants must be between the ages of 11 and 25 at the time of the first screening deadline. Applications will be accepted from September 26th at 22:00 (JST) to November 30th at 23:59 (JST). Additional details on the rules and application process can be found on BMSG's official website (in Japanese). Producers offering tracks to the group will include Chaki Zulu, Sunny Boy and m-flo's ☆Taku Takahashi.

An archive of SKY-HI's "Family Homesession" live stream can be viewed below. In addition to his parents, it features an in-person performance of SOBER ROCK by Novel Core as well as a live version of their collaboration Doze Off, remote collaborations with artists such as Thai singer STAMP and South Korean rapper Reddy and pre-recorded messages from friends and past collaborators like SALU, Tanaka (formerly known as Boku no Lyric no Bouyomi) and South Korean singer-songwriter Samuel Seo that help to fill in the transitions between songs.