New Digital Single from NOA

Singer-songwriter NOA released a new digital single on April 3rd.

Titled It Ain’t Over, the track was produced by KM and it has a hip-hop-based sound. The song is said to convey a feeling of tension and readiness to tackle all the world's unreasonable expectations. NOA co-wrote the lyrics with KM-MARKIT, who has written for popular groups such as BTS.

Links to download and stream the song on various platforms are available here. 

A music video for the song directed by Takuto Shimpo has also been revealed on YouTube. The MV is said to be based around the theme of expressing fighting spirit in a world featuring mainly inorganic elements.

NOA is a trilingual artist who speaks Japanese, English and Korean. He lived in South Korea for six years, where he became YG Entertainment's first Japanese trainee. He left the agency and returned to Japan in 2018, debuting with the single LIGHTS UP in January 2020. He made his major debut from Universal Music in 2021.

The MV for It Ain’t Over can be viewed below.