BMSG EAST and WEST Face Off in Two New Digital Singles

Ahead of SKY-HI's management company/label BMSG’s second festival BMSG FES’23, all 23 of BMSG’s artists and trainees recently split into two teams based on their hometowns to release two special digital singles.

BMSG EAST consists of SKY-HI himself, rapper Novel Core, BE:FIRST members SOTA, JUNON and LEO, singer-songwriter Aile The Shota, MAZZEL members TAKUTO and HAYATO and trainees RUI, KANON and TAIKI. Their song The Sun from the EAST was produced by SKY-HI and frequent collaborator Ryosuke “Dr.R” Sakai, with lyrics the two men co-wrote together with Daisuke Nakamura and the members of BMSG EAST. It’s described as an upbeat hip-hop tune with a horn section that makes a strong impression, with inspiration from the 2000’s East Coast sound.

BMSG WEST consists of BE:FIRST members SHUNTO, RYUHEI, RYOKI and MANATO, MAZZEL members KAIRYU, NAOYA, RAN, SEITO, RYUKI and EIKI, singer REIKO and rapper edhiii boi. Also produced by SKY-HI and Ryosuke “Dr.R” Sakai, their song The Moon in the WEST is said to be a stoic track featuring striking drum and piano phrases, with a sound inspired by West Coast hip-hop of the 2000’s.

Links to download and stream the songs on various music platforms are available below:

BMSG EAST - The Sun from the EAST: https://lnk.to/BMSGEAST_TheSunfromtheEAST
BMSG WEST - The Moon in the WEST: https://lnk.to/BMSGWEST_TheMoonintheWEST

These releases are a follow-up to BMSG ALLSTARS's New Chapter, a song BMSG’s full roster at the time unveiled as a surprise at the end of BMSG FES’22.

BMSG FES’23 will be taking place over four dates: two back-to-back shows at Tokyo Metropolitan Gymnasium on September 23rd and 24th and two at Osaka-Jo Hall on September 30th and October 1st. More details on the event are available here.

The music videos for The Sun from the EAST and The Moon in the WEST can be viewed below, followed by footage of New Chapter from BMSG FES’22. Enable captions to watch with English subtitles.